Release countdown clips showing stamps being carved, cocoa poured, and mittens high-fiving. Standardize a hashtag that blends locality and sparkling cheer. Invite participants to reveal favorite stops only after the event window, preserving discovery while keeping online excitement beautifully sustained.
Offer friendly competitions between classrooms or departments using passport completion percentages, not raw totals, so small groups shine too. Provide printable posters, simple emails, and captain kits. Celebrate winners with donated treats and a traveling snowflake trophy that gathers signatures and memories.
Set up a simple backdrop with lanterns, scarves, and oversized rubber stamps, plus a guestbook where families record tiny triumphs. Encourage mailing photos to elders or posting postcards to community boards. Collect consented quotes for a feel-good recap that inspires next year.